Special dates are much more than just a time of high consumption: they also represent an excellent opportunity to connect with your community, build customer loyalty, and attract new members to your benefits program.

Why take advantage of special dates?

Dates such as Mother’s Day, Valentine’s Day, Black Friday, or even slow days like Mondays or Wednesdays can become key allies in growing your member community.

The secret lies in creating attractive offers and communicating them at the right time**.

Actions you can take depending on the occasion

Here are some simple but effective ideas to activate your customer base or add new customers:

Bonus points on holidays

Offer double or triple points on key dates such as:

• Father’s Day / Mother’s Day
• Friendship Day
• Store anniversary
• Christmas or New Year’s Eve

Example: “This Sunday, earn double points on your Father’s Day purchase. Only for 24 hours!”

Incentives on days with low visitor numbers

Use your loyalty program to encourage visits on quieter days with promotions such as:

• “Triple points Wednesdays”
• “Gift coupon Mondays”
• “Exclusive 2-for-1 deals for members on weekdays”

This not only balances customer flow, but also encourages repeat purchases.

Benefits by product or category

You can also offer special benefits for purchasing certain products or combos:

• “Earn extra points when you purchase products from the X line.”
• “For every purchase over $10,000, we’ll give you 200 points.”
• “Bring a friend and earn an exclusive coupon.”

How to communicate your actions and promotions

It’s not enough to have a good promotion: you have to communicate it directly, attractively, and through the right channels.

That’s why it’s important to have an organized database and tools that facilitate direct contact with your customers.

Download your member list

From platforms such as Linkcard, you can download your user base, with data such as:

• Name
• Email
• Phone number
• Points accumulated
• Registration date

This allows you to segment and personalize your mailings.

Create email marketing campaigns

Send newsletters with:

• Exclusive promotions for specific dates
• Reminders of points about to expire
• Program news

Tip: Always add a shortcut button to your Linkcard so they can redeem or view their benefits instantly.

Activate WhatsApp distribution channels

Creating a distribution list or news group can be very useful if your audience is more active on WhatsApp.

From your Linkcard, you can add a contact button or even redirect to an automated message.

Example: “Reply with the word PROMO and receive a coupon to use this weekend.”

The key: monthly planning with a business calendar

Anticipation is everything. Planning your key dates at least one month in advance allows you to:

• Design your benefits or mechanics ahead of time
• Prepare graphic materials and communications
• Coordinate with your team and organize digital campaigns

Some dates to keep in mind:

📅 January – Three Kings Day, summer sales

📅 February – Valentine’s Day

📅 March – Women’s Day

📅 May – Mother’s Day

📅 June – Father’s Day

📅 July – Vacations

📅 August – Children’s Day

📅 October – Mother’s Day (Latin America)

📅 November – Black Friday / Cyber Monday

📅 December – Christmas and New Year’s Eve

Bonus: micro landing page for each action

With Linkcard, you can create a specific micro landing page for each promotion, such as:

• Special Father’s Day Linkcard
• Black Friday campaign page
• Exclusive card for VIP members

Each one can have:

• Themed design
• Direct CTA (buy button, redeem button, inquiry button)
• Promotion rules
• Access to the points system

This not only improves the user experience, but also allows you to measure clicks and conversions.

Smart loyalty, active community

Taking advantage of special dates with creativity, focus, and organization can help you:

Increase your sales at key moments

Balance days of low demand

Add new members to your program

Strengthen your relationship with your community

With tools like Linkcard, it’s easier to create dynamic campaigns, communicate promotions, and measure results.

The next special event could be the best time to grow your loyal customer base. Are you ready to take advantage of it?

👉 Start creating your free Linkcard at linkcard.app and activate promotions that convert.