They are easier to create, provide an excellent user experience, and can be a helpful solution for those who do not want to embark on a lengthy website development project. That’s why it’s worth exploring how to make the most of SEO with a single-page site.
As single-page sites continue to gain popularity, the question of whether choosing this option over the more classical multi-page style negatively affects SEO results arises. The answer is more complex than a simple yes or no because it all depends on how you plan to use your site. So, depending on the ultimate goal, a single-page site can be extremely beneficial. In this article, we will take a look at all aspects of single-page sites, the best uses for them, and examine the top SEO tips to get the most from your webpage.
What is the difference between single-page websites and traditional ones?
Single-page websites, as the name indicates, hold all information on one single page instead of dividing each section into subpages. These websites allow for users to simply scroll down to reveal all of their content in one place, while multi-page sites will put content in separate tabs.
Usually, single-page websites still have menus bars and some separation but instead of leading to a separate page, it moves the visitor to a different point on the same page.
What are single-page websites good for?
You are probably used to multi-page websites and have started to see more of these single-page websites pop up, so they must offer benefits, right? They do! There are a lot of benefits to using single-page sites. To start, here are some of the types of businesses and users that can benefit from single-page sites.
- Small businesses who are advertising a small line of products or locations.
- Personal brands such as real estate agents.
- Product launching in order to highlight upcoming stand-alone lines of product or special edition work.
- Corporate HR looking to create digital business cards or mini-sites for the entire workforce.
Now, we can get to our original question, how to make the most of SEO with a single-page site?
SEO pros of single-page websites
More Link Authorit
One of the focuses of any website marketing plan is to boost site authority, and single-page sites can achieve this with ease. This is because any promotion within the site or link from another site will lead back to the main URL.
This action, called linking, is one of the pillars of SEO, so this advantage is definitely a great reason to choose single-page sites to increase your ranking power.
Quality Mobile Experience
Single-page sites offer a great opportunity to create a better mobile experience for visitors. At Linkcard, we specialize in this aspect of single-page site-building and offer you the ability to have your mobile page ready in minutes, with all the benefits with none of the hassle.
The mobile experience is at the forefront of conversions, with most visitors using smartphones to browse and shop online. Traffic from mobile devices has overtaken desktop navigation, making up for 68% of Google searches, which is why the search engine giant has made mobile experience a heavy factor in page ranking.
Getting a head start on creating a great mobile experience for your visitors can make all the difference in reaching your goals.
Easier to design, maintain and target
Just by eliminating the multi-page layout, you are saving yourself a ton of work, and money. With single-page design, content and features have to stay simple, minimalistic, and to the point.
All of these characteristics can make it easier for you to choose the design elements, maintain the content, make updates whenever you need, and target your audience.
SEO tips for single page websites
Carefully select your keywords
Because you don’t have the benefit of multiple pages to layout content and information, you will need to be selective. This doesn’t have to be a setback, it just means you have to know your target and market very well. Once you know what keywords are working to bring in visitors that convert to leads and sales, make the most out of them.
When choosing how to build your one-page site, make sure you have an SEO analytics tool and other lead-boosting additions. Those will help you make sense of the traffic data your site generates and implement the changes needed to get to the next level.
Focus on page speed
This is a big one, because, if your page is not fast enough you will lose visitors. Keeping the load time of your site fast will encourage visitors to browse and ultimately convert. This is especially true for one site pages that have all their data on one HTML page, so check your website speed regularly with Google’s help and make sure to stay in the fast lane.
Stand out with style
You have one page to make an impression and you can do that with a great design. Since one-page sites are easier to create and maintain, they allow you to take the time to think about their design properly.
Having a signature style can make visitors remember you and it can be the deciding factor between generating a lead or losing one. That’s why we have professional web designers create our templates. When you choose Linkcard, you are choosing quality.