Tips & Tricks

Testing to improve: how to use your Link in Bio for A/B testing

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Testing to improve: how to use your Link in Bio for A/B testing

In the digital world, everything changes fast. What works today may not work tomorrow. That’s why A/B testing is a key tool to optimize results, understand your audience and make decisions based on real data.
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And although many people think that you can only do A/B tests in email campaigns or paid ads, the truth is that you can also do them from your Link in Bio.

What is A/B testing?

It is an analysis technique that consists of showing two different versions of the same element (such as a button, image or title) to see which one performs better.

Applied to your Link in Bio, this means testing:

  • Different button orderings.
  • Variations in text (e.g. “View products” vs. “Enter store”)
  • Changes in call to action colors
  • Inclusion or not of forms

Why do A/B testing on your Link in Bio?

Because every click counts. If you have a micro landing page that receives visits every day from your Instagram, TikTok or LinkedIn profile, you have a constant opportunity to learn what your audience prefers.

In addition, being an agile and editable tool in minutes (like Linkcard), you can test in real time and without technical knowledge.

What you can test (and how)

  • Buttons and their order:** Do you convert more when WhatsApp is first or when the store is first?
  • Texts: “Schedule your turn” vs. “Book now”. Which one has more clicks?
  • Colors and design: A red button may attract more attention than a light blue one, or the other way around.
  • Image format: Better a product photo or a background with illustration?

Tip: Test each version for a week and use Linkcard’s built-in statistics to compare.

How to do A/B testing with Linkcard

  1. Duplicate your micro landing page Use the duplicate option in the platform.
  2. Modify only one element per version. This way you know which factor generated the change.
  3. Share different links on different platforms or days, to compare.
  4. Analyze the results with click and conversion metrics.

It’s not magic, it’s method

The biggest brands in the world test all the time. Not because they don’t know what to do, but because they know that details make the difference.

You can do it too, even from your bio. Because having an optimized Link in Bio is much more than having a “nice link”: it is having a constant growth tool.

Start testing today

Still don’t have a Link in Bio that allows you to test and measure results?

Create yours for free on Linkcard

Test, measure and optimize. Because growing is all about data, not assumptions.

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