With a Linkcard account, you can create three different loyalty programs. This allows you to tailor your value proposition to your audience: customers, VIP customers, suppliers, or even employees. Below, we explore how to design a strategy for each case.

Why segment your loyalty program?

Each audience has different interests, behaviors, and motivations. That’s why creating personalized benefits strengthens relationships and generates greater engagement. In addition, designing an experience tailored to each segment improves participation and results.

With Linkcard Loyalty, you can offer clear, visual programs that are accessible from any device, without the need for external apps.

Three audiences, three proposals

1. End customers

Objective: encourage repeat purchases and maintain customer loyalty.

Ideas:

• Earn points for purchases.
• Referral bonuses.
• Discounts on key dates.

How to apply this with Linkcard:

• Design a loyalty Linkcard with direct access to the points system.
• Add buttons to check benefits or redeem rewards.
• Include contact options such as WhatsApp.

2. VIP customers or premium subscribers

Objective: generate exclusivity and recognition.

Ideas:

• Paid memberships with special benefits.
• Access to events or early releases.
• Exclusive content.

How to apply it with Linkcard:

• Create an exclusive Linkcard with a premium design.
• Offer differentiated rewards.
• Add custom buttons to renew membership or add points.

3. Suppliers or internal team

Objective: strengthen long-term relationships.

Ideas:

• Awards for goals achieved.
• Recognition for performance.
• Access to internal resources or benefits.

How to apply it with Linkcard:

• Create a private digital card with reference materials.
• Add feedback forms or surveys.
• Include links to direct communication channels.

How to implement it with Linkcard

• Customize colors, buttons, text, and benefits.
• Use forms, contact channels, and exclusive content.
• View real-time statistics on views and clicks.
• Update information in seconds from anywhere.

Discover all the benefits of Linkcard Pro

Key recommendations

• Customize the design of each Linkcard. Make sure each one reflects the tone and values of that segment.
• Simplify navigation. Only show information that is relevant to each audience.
• Use clear, accessible language. Adapted to the profile of the reader.
• Regularly update the benefits. This maintains interest and engagement.
• Measure the results. Using Linkcard data, adjust your strategy according to the behavior of each audience.

In conclusion:

Segmented loyalty allows you to provide more effective experiences that connect with the real needs of each audience. With Linkcard, you can transform your loyalty strategy into a smart, 100% digital tool that is easy to implement and measure.

Ready to get started?

Create your account and design your personalized programs