So, you have a new product, service, or update coming out and you want it to gather the attention it deserves. To get eyes on your new product you will need to have a website to host all the information about the launch and highlight what you have accomplished with this new development.

In the age of digital marketing, every new development can be used as a branding and communication opportunity. Because this Linkcard has created microsites that can help you achieve this without a need for full-size budgets.

What is a product launch?

Product, service, and update launches are the final step of any new project. This means whatever you have been working on for years or months is finally ready to enter a market and start generating sales.

Launches are an important marketing tool that can set up your company for success if done right. Just think about how out of the thousands of new products released every year around 95% end in failure. If you want to make sure yours is not one of those, then take the right first steps.

What is a product launch site?

A product launch site is the home of all your launch information, graphics, messaging, and special deals.

This is where you will direct clients interested in the new developments and develop the marketing message you choose for the new project.

Why should you create a website for a product launch? 

Because it allows you the freedom to develop different messages, actions and give your new product the opportunity to shine.

It also lets you take advantage of focused keywords and manage your SEO according to the new product.

What are microsites?

Microsites are leaner and smaller websites that you can create in minutes with Linkcard and other platforms. These types of sites are made on-demand, don’t require developers, and can make your product stand out.

Size aside, microsites are powerful digital marketing tools that can boost your brand and help you have a successful launch!

Microsites vs websites for product launches 

• Linkcard microsites are no-code ⇢ Traditional sites can require developers or costly templates
• Microsites can be built in minutes and easily updated ⇢ Websites that may take weeks and need assistance for changes
• Linkcard has a professionally designed template for any need you can use ⇢ Using expensive website designers
• Microsites are compact and to the point ⇢ Common websites require you to create more content
• Microsites are fully independent while staying connected ⇢ Adding launch sites to your existing website can break your tone of voice and make the launch get lost in the rest of the pages

How to build your product launch microsite with Linkcard?

You can create a product launch microsite in just 3 steps

1. Register at Linkcard for an account
2. Choose and edit your template
3. Go live!

Plus we have an exclusive deal with StackCommerce for a lifetime subscription on ? 3 PRO microsites at an 89% discount.?

How to plan for a product launch?

There are several stages to product launching and each plays an important role in determining the success of the project.

Start by paying attention to users’ needs 

Your product will be successful if it answers a target’s needs or wants, simple as that. Because of this key factor, you have to keep your finger on the pulse and know what people want.

Look into your competition, research your targets, build customer personas and create a storyline around your product. Build a marketing team and message to accompany your product.

Create a product launch checklist 

Product launching is a stressful and fast-paced endeavor, so we suggest you create a launch checklist to keep track of the preparation items you have completed.

Every launch will have its own needs but you can usually follow a pattern to set you up for a successful launch.

1. Research the market and identify your target
2. Create a brand/product identity
3. Establish goals and KPIs
4. Test, test, test
5. Build your marketing strategy
6. Prepare your sales, technical and support teams
7. Launch!

Build a community 

Get people excited about your product before you even launch by building a community.

If you have an established brand you need to create anticipation about the new introduction.

For new brands, you need to tell your story and get friends, family, and your network to share your name and project.

Release early and improve on the go 

Get ahead of the competition and start collecting real feedback from your users to improve. Do not stall in the testing stage as you can lose precious time and get beaten to the punch by a very similar product.

Good luck with your launch!