Linkcard presents itself as a modern solution to this challenge: a platform for creating digital microsites that function as business cards, signatures, portfolios, and also… digital newsletters. In this article, we will explore how to use Linkcard to create newsletters, why it is useful, and what benefits it offers.

1. What is Linkcard?

Linkcard is a platform for creating digital microsites and personal or business brand assets. According to its own website, with Linkcard you can build digital business cards, email signatures, microsites, digital resumes, portfolios, and, among many other things, newsletters.

One of its strengths is its ease of use: it offers professionally designed templates and a drag-and-drop editor, allowing you to customize content without the need for programming.

Another important point: Linkcard takes care of the domain and hosting, which means you don’t need to worry about setting up servers or purchasing a separate domain (although they also give you the option to connect your own if you already have one).

2. How to create a digital newsletter with Linkcard

Here’s a step-by-step guide on how to use Linkcard to set up your digital newsletter:

1. Sign up for Linkcard

When you access the platform, first create an account. Then you can select the type of digital asset you want to create: in this case, choose the “microsite” option.

2. Choose a template

Linkcard offers different templates for microsites depending on their purpose. For a newsletter, you can choose one with a design suitable for displaying articles, sections, images, and buttons. The templates are designed for different uses.

3. Customize the design

Thanks to the editor, you can adapt the template to your brand: colors, typography, modules (blocks) with text, images, buttons, links, etc. The flexibility of the system allows you to “select” modules to build the structure of your newsletter however you want.

4. Add content

Within the microsite, you can add your newsletter articles, downloadable resources, links to networks, calls to action (CTA), and everything else that makes up your digital newsletter.

5. Publish and share

Once your Linkcard newsletter is ready, you can publish it directly from the platform. Linkcard generates a URL for you, and you can share it in multiple ways: on social media, in your email signature, with a QR code (if applicable), or through links in digital campaigns.

6. Easy to update

One of the major advantages is that you can modify the contentwhenever you want: publish new articles, change sections, add offers, refresh the design. You don’t depend on a fixed version: your digital newsletter is dynamic.

3. Key benefits of using Linkcard for digital newsletters

Let’s take a look at why using Linkcard for this purpose can be a great idea:

 a) Full control and customization

– You are not limited to a rigid format: with Linkcard modules, you can design exactly how you want your content to be displayed.
– You can adapt the aesthetics to your brand: colors, typography, images—everything can be consistent with your identity.

b) Metrics and analytics

– Linkcard allows you to measure interaction with your microsite: find out how many times it was visited, how many clicks there were on buttons or links, etc.
– This is key to evaluating which sections of your newsletter are most effective, which links attract the most clicks, and how your digital content is performing.

c) Capture leads

– You can include forms for visitors to your newsletter to leave their information (email, name, company, whatever you need), turning Linkcard into a lead generation tool.
– This information is recorded in your Linkcard dashboard, and you can export it for use in other campaigns (mailings, CRM, etc.).

d) Distribution through multiple channels

– Since it is a microsite, you are not limited to email: you can distribute your newsletter via social media, with QR codes, or directly from your email signature.
– You can also integrate your Linkcard into your “link-in-bio” profile (for example, on Instagram), allowing you to direct your social audience to your digital newsletter in a very professional way.

e) Time and cost savings

– You don’t need to hire hosting, designers, or web developers for each edition: you do everything from Linkcard.
– Updating your newsletter is faster: you don’t depend on complex technical developments.
– By not using paper or printing, it is also a more environmentally friendly option when compared to physical materials or traditional printed newsletters.

f) Security and backup

– Linkcard declares that it complies with security protocols to protect your data.
– Since it is hosted on their platform, you don’t have to worry about the technical infrastructure (although you can use your own domain if you want).

4. Use cases and examples

Some specific scenarios in which using Linkcard for newsletters makes a lot of sense:

– Freelancers or consultants: You can send a monthly newsletter with your news, articles, and projects and use Linkcard to give people access from a single link.
– Small businesses: If your company doesn’t have a large marketing team, Linkcard allows you to create newsletters without relying on external designers or investing heavily from the outset.
– Content creators or influencers: Using Linkcard for a newsletter allows you not only to distribute written content but also to direct people to videos, podcasts, resources, and attract subscribers.
– Specific events or newsletters: If you organize events, launches, or specific campaigns, you can design a temporary microsite as a dedicated newsletter, share it, and measure its impact.

5. Potential challenges and considerations

Although Linkcard is very powerful, it is not a magic solution for everything. Some things to keep in mind:

1. Platform dependency: You are working within the Linkcard ecosystem, so your newsletters depend on the platform continuing to operate.
2. Limited deep customization: While there are many design options, it is not the same as a website that is fully customized by a developer.
3. Plan vs. cost: To access advanced features (more in-depth analytics, your own domain), you may need a paid plan (“Pro”). According to Linkcard, the Pro version unlocks more blocks, statistics, and the ability to download leads.
4. Recipient connectivity: Like any digital asset, it requires people to have an internet connection to access the microsite.

6. Conclusion

Linkcard is a versatile and powerful tool if you want to transform the way you create and share digital newsletters. Instead of relying solely on traditional email, you can build a modern, customizable, and measurable microsite that allows you to capture leads, track clicks, and distribute your content across multiple channels.

If you’re looking for a more agile, professional, and scalable way to communicate with your audience, Linkcard  offers a very interesting path: it gives you design control, useful analytics, and the flexibility to easily update your content. It’s worth exploring if you want to take your newsletters to the next level.